Senior SEO & Growth Marketing

INCORE is looking to hire a Marketing & Web Strategy Manager — a strategic, analytical, and hands-on marketer who can bridge direction and execution. We’re a boutique digital agency serving U.S. clients across healthcare, education, manufacturing, and more. Clients rely on us to grow their online presence through strategy, design, development, automation, and digital marketing. You’ll shape INCORE’s marketing direction and lead strategic growth for clients. Initially, you’ll be a one-person powerhouse 😎 — shaping frameworks, executing campaigns, and setting up analytics. As the role grows, you’ll build and lead a small team, define repeatable processes, and guide long-term marketing operations across accounts.🥸 Requirements5+ years in SEO, digital marketing, or web growth strategy (agency or B2B environment preferred).Deep understanding of technical and content SEO, website architecture, and conversion optimization in lead generation and e-commerce.Ability to benchmark client performance, identify growth gaps, and create actionable plans.Hands-on experience with:SEO tools: SEMrush or Ahrefs, Google Search Console, Screaming Frog / Sitebulb, SurferSEO / Clearscope.Analytics: GA4, GTM (web + server-side via Stape), Looker StudioReporting & automation: Sheets, dashboards, or other data visualization toolsAI tools: Demonstrated ability to use AI models (Claude, ChatGPT, Gemini, and more) as a core part of your day-to-day workflow — not occasionally, but fluently. This includes using AI for research, content structuring, brief generation, and synthesizing analytics insights.Working knowledge of PPC principles and performance metrics (oversight, not daily management).Experience setting up or auditing conversion tracking, Stape (server-side GTM), and Customer Data Platforms (CDPs) like Rudderstack, Customer.io, and Posthog.Near-native English fluency required — confident, articulate communicator comfortable pitching ideas, presenting results, and leading client meetings.Nice-to-HavesFamiliarity with automation platforms Zapier, Make, or N8N.Experience with customer engagement platforms Customer.io, ConvertFlow, KlaviyoExperience integrating analytics, CRM, and reporting pipelines.Knowledge of marketing funnels, offers, and lead nurturing.Comfort using AI tools (ChatGPT, Jasper, SurferSEO) for ideation and optimization.⛑️ ResponsibilitiesINCORE Marketing OwnershipLead INCORE’s marketing direction — structure, messaging, SEO, and conversion.Oversee content, landing pages, case studies, and email nurture flows.Define and maintain KPIs, dashboards, and reporting frameworks.Ensure marketing operations are measurable, scalable, and data-driven.Leverage AI tools to accelerate content production, keyword clustering, and competitive analysis — while maintaining quality standards and human editorial judgment.Client Strategy & GrowthResearch industries and competitors before redesigns to ensure new websites perform as marketing assets.Benchmark client performance against competitors, identify growth gaps, and define clear roadmaps for traffic, lead generation, and ROI improvement.Collaborate with design and development teams to ensure SEO-friendly, conversion-optimized builds.Establish conversion tracking standards, analytics baselines, and reporting cadences.Oversee PPC results and guide strategy alignment with the dedicated PPC specialist.Implement first-party data collection and privacy-compliant tracking frameworks.Present insights, recommendations, and growth roadmaps to clients.Use AI-assisted tools to speed up deliverables like audit summaries, content briefs, and performance reports — clearly distinguishing AI-assisted outputs from final, reviewed work shared with clients. Revenue Operations & LeadershipDevelop standardized scopes, pricing, and retainers for marketing services.Drive quarterly plans and KPIs for internal and client growth.Automate reporting, dashboards, and analytics workflows.Gradually build and mentor a small marketing team to handle content, analytics, and client success.Establish team guidelines for responsible AI usage — defining where AI accelerates work and where human review is non-negotiable (e.g., client-facing copy, performance data). 📚 DescriptionImpact: You’ll elevate both INCORE’s and clients’ marketing performance by connecting strategy, analytics, and execution. Your work will turn each website and campaign into a measurable growth engine — backed by solid benchmarks, accurate tracking, and actionable insights. You’ll shape how marketing scales within the agency and how clients perceive INCORE as a trusted growth partner.Environment: Remote-first, collaborative, and pragmatic. We value accountability, clarity, and craftsmanship. You’ll collaborate closely with designers, developers, and PPC specialists while maintaining direct client communication. You’ll frequently join or lead client calls, strategy sessions, and presentations — clarity and confidence in communication are essential.Tooling: SEMrush, Ahrefs, Google Search Console, GA4, GTM (including Stape server-side), Looker Studio, ClickUp, Google Workspace, Slack, and AI tools for ideation and reporting — all used responsibly and aligned with data accuracy and UX quality.Schedule: Remote availability between 8 AM – 4 PM Eastern Time (GMT -4) with core collaboration hours 9 AM – 3 PM Eastern (GMT‑4); flexibility on the rest. 🏆 Success looks like:Client redesigns launch with strong SEO, analytics, and conversion frameworks.Clients receive clear performance benchmarks and measurable growth roadmaps.Every site INCORE delivers is built for marketing performance from day one.Internal dashboards and reports consistently show progress and ROI.INCORE’s marketing presence feels cohesive, data-driven, and scalable.You transition from individual execution to managing structured marketing operations.AI is integrated into repeatable workflows in a way that saves time without sacrificing quality — and you can clearly articulate where and how you use it. ✨ To do well here, you:Thrive in both strategy and execution — you plan, build, and improve.Bring clarity to complex data and turn insights into action.Communicate effectively across design, dev, and leadership teams.Stay current with SEO, analytics, and privacy trends.Are proactive, accountable, and process-oriented.Communicate simply, directly, and kindly.Know how to get the most out of AI tools. You're neither afraid of AI nor blindly reliant on it. ⛔️ Please do NOT apply if you do not fit ALL 3 of the below-listed criteria. INCORE is a completely remote team, but to apply, you must:Have a near-native English fluency level in speaking and writing ('rusty' is not acceptable)Located within 6-hour time window of the Eastern Time zone (GMT -4).Available to work between 8 AM - 4 PM Eastern Time (GMT -4).