Sales Associate

Job Description :

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 29,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

Your tasks

Purpose of Role

Top Accountabilities

• Deliver outstanding customer experiences by greeting, listening and exceeding client expectations.
• Demonstrate deep knowledge across spirits, beer, wine and non-alcoholic categories, including brand heritage and storytelling.
• Expertly deliver tastings, masterclasses and experiential moments to bring brands to life.
• Drive commercial performance through effective cross-selling and up-selling.
• Build, maintain and utilise CRM/client books to drive repeat visits and customer dedication.
• Support achievement of individual and store sales targets.
• Maintain strong operational standards including POS accuracy and stock management.
• Support visual merchandising standards in line with brand guidelines.
• Maintain outstanding personal presentation according to luxury expectations.

Qualifications & Experience Required

Our Sales Associate is more than a retail colleague — they are a Brand Ambassador who thrives in a fast-paced luxury environment. The role requires a strategic sales mindset, willingness to learn, and a passion for building relevant relationships with a global and high-net-worth clientele.

Proven experience in retail, hospitality, luxury or customer-facing sales roles.

• Strong commercial mindset with a collaborative team approach.
• Experience working in fast-paced, results-driven environments.
• Excellent communication and relationship-building skills.
• Passion for luxury drinks and experiential retail.
• Professional, reliable and highly organised.
• Comfortable using POS, CRM and retail technology systems.
• Strong storytelling ability, High attention to detail

Working with Us

London – Great Marlborough Street, Soho

Full-time, Fixed Term Contract ending 4th March 2027

Competitive salary plus bonus, product allowance, private pension, sharepurchase scheme and many more)

Closing date: 16th March 2026

Please note, this role requires flexible availability including evenings, weekends and peak trading periods.

Join us and you can also expect a highly competitive and flexible rewards and benefits package including:

• Product allowance
• Contributory pension scheme
• Competitive annual bonus (dependent on performance)
• Generous holiday allowance

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Feel inspired? Create a future worth celebrating with us!

Worker Type :

Regular

Primary Location:

1HQ

Additional Locations :

Job Posting Start Date :

2026-03-03

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

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