Measurement Implementation Expert, gTech Ads, GCS (English, French, Spanish)

Develop an understanding of client needs based on their MOs/CBOs, measurement objectives and provide optimal measurement strategy and define right Key Performance Indicator (KPIs) based on their eligibility criteria.
Design and execute measurement studies (Conversion Lift studies, MMM calibrations etc.) for clients, optimizing for success and ensuring StatSig read on uplift.
Leverage knowledge of measurement platforms (e.g Ads, GeoX or CL platforms) and advanced analytical skills to design measurement studies to model results, triage ROI analysis across broader media plans, and attribute lift across channels to guide the right channel strategy.
Collaborate with Account Executives (AE) and Media Effectiveness rPL (rPSA) to interpret measurement results, identify opportunities to increase product adoption for key solutions and grow investment.

Bachelor's degree or equivalent practical experience.
5 years of experience with marketing analytics, return on investment, and statistical analysis.
Experience in translating quantitative data into actionable insights.
Experience with SQL or scripts, building data models or analytic dashboards to pull insights from data sets.
Ability to communicate in English, French and Spanish fluently to support client relationship management in this region.

MBA or Master's degree.
Certification in analytics and digital advertising measurement.
8 years of experience with media mix modeling, A/B testing, incrementality, marketing analytics, and advanced Google Analytics integrations.
Ability to work in fast-moving environments with effective time-management skills.
Ability to work on their own and collaborate as part of a team.

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