Who we are looking for:

Are you passionate about innovation in healthcare and ready to make a real impact?

Then you’ve come to the right place! We’re looking for a dedicated and experienced professional to join our national marketing team in the field of blood glucose monitoring.

Your tasks

In this role, you’ll take responsibility for the German market and work closely with colleagues from both field and office teams, as well as with international teams around the globe. Key Objectives of the Role: Drive product success by managing the lifecycle of blood glucose monitoring devices and ensuring effective market launches in the field of diabetes management

Increase brand visibility and engagement through impactful multi-channel campaigns targeting healthcare professionals and patients

Enhance cross-functional collaboration by aligning national and global teams, agencies, and internal stakeholders

Shape the digital transformation journey & digital strategy by optimizing digital platforms (website, app, online shop) and leveraging data for continuous improvement

Ensure compliance and quality in all marketing activities within a regulated MedTech environment

Champion user-centric innovation by integrating patient and HCP feedback into product development and marketing strategies

Drive market intelligence by monitoring competitor activities, market trends, and emerging technologies to inform strategic decisions

Foster a culture of continuous improvement by implementing agile methodologies and iterative testing in product and campaign development Your role: Product Management

Lifecycle management of the core portfolio in close collaboration with Global Marketing and Medical Affairs, as well as coordination and execution of the go-to-market strategy for new products in the field of diabetes management

Development and implementation of clear communication guidelines for internal and external stakeholders (e.g., Customer Service)

Creation of training materials for healthcare professionals and patients (both online and offline)

Delivery of product training for new employees

Leadership of Voice-of-Customer (VoC) initiatives to gather insights from patients, healthcare professionals, and sales teams to inform product improvements

Collaboration with R&D and Regulatory Affairs to ensure product updates meet both user needs and regulatory requirements

Management of product performance dashboards and relevant KPIs to track usage, satisfaction, and return on investment (ROI)

Project- & Campaign Management (Online & Offline)

Preparation and presentation of business cases, including evaluation and monitoring of project outcomes

Localization and implementation of global campaigns in collaboration with the Global Marketing team to further strengthen market leadership in Germany

Definition of strategic KPIs, development of national campaigns and materials for healthcare professionals and patients, leveraging digital platforms

Shaping the ADC blood glucose monitoring communities through strategically relevant content

Design and optimization of email and fax campaigns for physicians and pharmacies, including call center scripts

Analysis and improvement of marketing, service, and training materials; inventory monitoring based on field and call center usage with a focus on cost-efficiency

Enhancement of website and app UX and search performance in coordination with agencies and Global Marketing

Further development of the local e-commerce platform/order options and expansion of ADC’s presence on online marketplaces

Development and management of tailored omnichannel marketing journeys for different customer segments (e.g., newly diagnosed patients vs. experienced users)

Responsibility for budget planning and resource allocation for campaigns and product initiatives

Leadership of cross-functional workshops and sprint planning sessions to align stakeholders and accelerate project timelines

Your profile

With your strategic mindset, hands-on attitude, and practical approach, you’ll bring fresh ideas to a well-established team of experienced colleagues.

You enjoy working in a collaborative environment, inspire others with your positive energy, and drive topics forward with passion?

Then we look forward to getting to know you! Your qualification / professional background: Solid experience in marketing and campaign management (both online and offline)

Strong skills in project and cross-functional management (national and international)

Experience in the pharmaceutical or MedTech industry, with knowledge of regulated markets and proficiency in Power BI

Good understanding of data privacy regulations (e.g., GDPR, MDR) and their impact on marketing and product development

Excellent German & English skills, both written and spoken

Proficient in PowerPoint, Word, Excel, and Nitro Your personal skills: Strong analytical skills and a keen interest in data and insights

Ability to create clear and effective briefs for agencies and print partners

Confident and professional communication with customers (e.g., physicians, diabetes educators)

Positive attitude and resilience, even in high-pressure or long-term project situations

Empathetic communicator and team player with a collaborative mindset

Proactive, solution-oriented approach and a high level of personal responsibility Additional qualifications (optional): Additional certifications in project management (e.g., PMP, PRINCE2) or product management (e.g., Pragmatic, AIPMM) are a plus

Experience with Photoshop and other graphic design tools

What we offfer:

A competitive package

Flexible working hours and a hybrid work model: up to 3 days mobile work from home, remaining days in our Leverkusen office

A collaborative and supportive team culture

Opportunities for professional and personal development

A meaningful role in a company that truly makes a difference in the lives of people with diabetes

Contact

Ready to truly make a difference?

Then we look forward to receiving your application – and to getting to know you!