Introduction

Job Description :

About us

From Arthur Guinness to Johnnie Walker, our business was founded on people of outstanding character, and in 250 years, that has not changed. We’re the world’s leading premium alcohol company. Our brands are industry icons including Johnnie Walker, Baileys, Smirnoff, Ketel One vodkas, Captain Morgan, Don Julio, Tanqueray and Guinness. Our success is thanks to the strength of our people, in every role. That's why we trust them with our legacy and why we reward them with the career-defining opportunities that they deserve.

Your tasks

Role Dimensions

Innovation is the heart of Diageo and plays a key role in brand building enabling brands to improve equity, access new consumers and occasions as well as enticing premiumisation and crafting incremental value for our customers.

You will play a meaningful role in leading the DACH innovation pipeline into a commercial reality. You will achieve this through concept and design, commercialization of each project, and supervision of a perfect activation across all touchpoints. The role works closely with the European Innovation, Sales, and Marketing teams throughout all the process.

Top Accountabilities

Functional:

• Our customers and the trade are encouraged by our innovation agenda– the pipeline is rooted in our customer, consumer and market insight and opportunities. You will ensure all innovation has clear consumer and customer needs.
• Clear thought through Commercialization– Lead the commercialization of our innovation pipeline, working with marketing and sales to ensure our organization is set up for commercial success with all launches.
• Outstanding launches – our execution is the envy of our peers. You will work with a cross-functional team of Brand, Activation and NRM to lead excellent launch, champion and exit plans, interventions when needed and ensure we deliver our AOP. This should include a three-year plan at launch.
• Supervise and Review Execution – Partner with Marketing to ensure clear review and course accurate where needed for all DACH launches. Support the development of the innovation strategy with the DACK leadership team and work closely with the innovation team in Europe to develop a robust pipeline
• Internal and external teamwork– Delegate effectively and influence across levels to make things happen.
• Creative Problem solving – You can find solutions for business challenges and ensure internal barriers do not get in the way of external success.
• Commercial Expertise - You have a deep understanding of customer needs, and can use this insight to develop your projects.
• Leadership & Talent - Champion the growth of our marketing talent—coaching, mentoring, and setting the standard on marketing performance across the team.

About you

• 10+ years commercial experience –with a consistent track record in business delivery
• Ability to work with ambiguity and at pace with multiple projects.
• Outstanding ability to build and nurture genuine relationships based on mutual trust and respect.
• Successful management of senior team members at all levels, contributing to strong and positive outcomes.
• A history of working across media, digital, experiential, PR, culture, social and with external agencies.

Our Offer

• An inclusive company culture that puts employees and their development first
• A competitive salary with bonus and many benefits that suit your lifestyle
• An industry leading parental leave policy
• …and of course, THE best colleagues!

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for Diageo to thrive and to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.

Don’t let anything stop you from applying!

Worker Type :

Regular

Primary Location:

Hamburg

Additional Locations :

Job Posting Start Date :

2025-08-08