Job Description :

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value.

Your tasks

About the role

This role plays a leading role in developing sharp, actionable insights and forward thinking, to drive growth through category, brand, innovation and portfolio marketing plans. The role will partner with the Consumer & Shopper Planners, Brand Team, Category Development Team and Customer Activation Leads, ensuring that the teams are fully equipped with comprehensive landscape understanding.

You will provide data and define powerful insights, that support development of Diageo strategy, inspire big marketing and innovation ideas, as well as winning commercial plans. This role has a high degree of technical complexity in terms of data knowledge and understanding, with varying data sources and coverage.

Key Responsibilities:

• Keep abreast of internal category growth and share performance presented monthly to Management team, providing meaningful analysis of Diageo and key competitor strengths and weaknesses.
• Own internal and external reporting at handle the GPS tool data accuracy (Global Performance Suite).
• Support commercial and marketing teams in understanding holistically the market dynamics from sell-out (Nielsen data for off-trade, on-trade data where available) to shopper data (GfK).
• Partner closely with Category development, Finance and Consumer Planning to build short and long-term forecasting and category/brand/shopper insights feeding into the Marketing Business Plans.
• Lead the sell-out and shopper data and nurture the relationship with agency partners, prioritizing their workload and continually reviewing performance.
• Handle local budgets, PO process, and tender offers.
• Drive the market data systems capability agenda to ensure the teams are using the maximum benefit from insight resources.
• Lead training on GPS/Nielsen/GfK, acting as a catalyst for self-access via coaching and training, ensuring brand and commercial teams are proficient and comfortable using the platforms and data sets relevant to them.

About you:

• Relevant experience in analytical roles using a variety of data sources (external and internal), to create actionable insight; e.g. Nielsen (must), IWSR / GfK / Kantar (nice to have)
• Passionate about consumer understanding and applying knowledge to drive business growth
• Proven strategical approach

Our Offer

• An inclusive company culture that puts employees and their development first
• A competitive salary with bonus and many benefits that suit your lifestyle
• 30 days of holidays
• An industry leading parental leave policy
• …and of course, THE best colleagues!

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for Diageo to drive and realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.

Worker Type :

Regular

Primary Location:

Hamburg

Additional Locations :

Job Posting Start Date :

2025-08-08