Job Description

At Fabletics, we’re redefining activewear by creating innovative, inclusive, and performance-driven apparel for every body. Our membership-first, digital-native model thrives on deep customer connection—and that’s where you come in.

We’re looking for a CRM Specialist to join our EU CRM team based in Berlin’s Bergmannkiez neighborhood.

What You’ll Do

This role is pivotal in shaping how we engage, retain, and grow our member community across the EU region. You’ll be hands-on in developing lifecycle journeys, segmenting audiences, and delivering campaigns that inspire loyalty and drive long-term value.

If you’re passionate about data, automation, customer experience, and fashion, this role is for you.

• Lead day-to-day CRM campaign execution across EU markets (Germany, France, Nordics, and more) — including email, push notifications, and direct mail.
• Create and optimize lifecycle journeys across onboarding, engagement, loyalty, and win-back funnels.
• Develop audience segmentation strategies using behavioral and transactional data to personalize messaging and maximize impact.
• Collaborate cross-functionally with Creative, Merchandising, Analytics, and Member Services to deliver localized, on-brand experiences.
• Analyze campaign performance and develop actionable insights to improve KPIs such as open/click rates, CVR, retention, and LTV.
• Run and document A/B tests on subject lines, content, send times, and channel mix.
• Support CRM tooling and platform performance
• Stay ahead of trends in retention marketing, privacy (e.g., GDPR), and CRM innovation.

What You’ll Bring

• 2+ years experience in CRM, lifecycle marketing, or customer retention — ideally within fashion, e-commerce, or DTC environments.
• Strong grasp of CRM platforms (Iterable, Emarsys, Salesforce Marketing Cloud, Braze, Klaviyo, etc.)
• Basic knowledge of HTML/CSS for email setup and dynamic content implementation.
• Knowledge of Figma is a plus.
• Proficiency in audience segmentation, customer journeys, and testing strategies.
• Data-driven approach; able to analyze performance and translate insights into action.
• Organized, detail-oriented, and deadline-driven; you thrive in fast-paced, collaborative environments.
• Excellent written and verbal communication skills in English (German or French is a plus).
• Passion for fashion, performance apparel, and Fabletics' mission of empowerment and inclusivity.

What’s in it for You

• Compensation: Competitive base salary, annual bonus, and company equity program.
• Time Off: Unlimited discretionary paid time off + Summer Fridays and Winter Week of Rest.
• Flexibility: Hybrid work model with in-office collaboration in our Bergmannkiez office (Tue–Thu), and WFH Mondays and Fridays.
• Learning & Growth: Monthly “Style Your Day” Fridays for personal development and career exploration.
• Wellbeing Perks: Access to Calm App, Healthkick, and ClassPass Premium.
• Exclusive Discounts: 70% off Fabletics and JustFab, 50% off Savage X Fenty, and access to our Corporate Benefits platform.
• Culture & Events: Join a vibrant team with summer parties, modern office and family-friendly moments in one of Berlin’s most creative neighborhoods.

Security Alert: Protect yourself from scams

At Fabletics, we're dedicated to recruiting top talent who share our drive for innovation. To safeguard candidates, Fabletics emphasizes legitimate recruitment practices. Initial communication is primarily via official email addresses and LinkedIn; beware of deviations. Personal data and sensitive information will not be solicited during the application phase. Interviews are conducted via phone, in person, or through the approved platforms Teams or Zoom—never via messaging apps or other calling services. Offers are merit-based, communicated verbally, and followed up in writing. If personal information is requested to initiate the hiring process, rest assured it will be through secure and protected means.

Fabletics, Inc. is an equal opportunity employer. We recruit, employ, compensate, develop, and promote regardless of race, national origin, religion, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, and other protected status as required by applicable. At Fabletics, Inc., we champion a vibrant workplace culture that thrives on diversity law and do not tolerate discrimination or harassment. We are one team from many backgrounds, innovating through diversity of individuals, who are driven by passion for creating an inclusive space for all. Fabletics, Inc. will continue to champion a workplace culture that prizes diversity and inclusivity.

We encourage you to apply regardless of meeting all qualifications and/or requirements.