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Bentley Motors Ltd. is part of the Volkswagen Group and one of the world´s most successful luxury car companies combining cutting-edge technology and hand-built craftmanship

We are looking for a

Retailer Marketing & Communications Manager (m/f/d)

About the Role

We are seeking a Retailer Marketing & Communications Manager (m/f/d) to join our team on a permanent basis at our office in Hallbergmoos, close to Munich. Reporting to the Head of Marketing, the Retailer Marketing & Communications Manager (m/f/d) will be responsible for engaging and motivating the retailer marketing network during regular in-person meetings in their sub-region.

You will shape and deliver regional brand awareness initiatives and drive demand generation by developing key retailer marketing plans, tools and assets that are commercially focused and align with Performance Excellence principles. This includes planning, guiding and steering the marketing activities ensuring budgets are used effectively, and tracking performance with a clear understanding of the numbers behind the work.

Working closely with colleagues across the Bentley Motors Europe team, including Regional Marketing, Communications, Sales and Aftersales you will help ensure that the marketing strategy supports commercial objectives and elevates the brand experience across all touchpoints.

Retailer Marketing and Communications Manager (m/f/d)

Responsibilities include

• Support retailers by providing clear guidance on marketing planning, execution and performance.
• Coordinate retailer communications editorial opportunities and ensure alignment and quality.
• Develop affinity partnerships to access new prospects that support strategic objectives across the region.
• Create extraordinary experiences and events in close collaboration with retailers to deliver against commercial objectives.
• Develop CRM initiatives, campaigns and customer journeys that build engagement and strengthen brand loyalty.
• Define, execute and regularly update the regional and retailer marketing plans.
• Ensure rigorous reporting and data management by reviewing marketing effectiveness, analysing KPIs and identifying opportunities for improvement.

The successful candidate will demonstrate

• A strong Marketing & Communications background, ideally within the European automotive industry, with an understanding of luxury brand standards and retailers expectations.
• A solid commercial acumen, confidence working with numbers and KPIs, and an understanding of the wider business context.
• A proactive mindset and a track record of developing creative, entrepreneurial solutions to both strategic and operational challenges.
• Experience across core communications skills: presenting, writing for digital and print, reporting and managing agencies or suppliers.
• Knowledge of journalism and media relations including automotive, lifestyle and business.
• Ability to manage agency relations and knowledge of agencies’ processes.
• Strong influencing skills, with the ability to motivate retail partners, communicate clearly and work effectively within a team.
• Knowledge of experiential, social and paid media planning and implementation.
• A driven, positive approach, maintaining consistently very high standards and delivering outstanding results even in times of change.
• Ability to react quickly under pressure, resolve issues efficiently, identify risks and propose clear, practical solutions.
• Willingness to travel extensively across the region (Europe).
• A degree in Marketing, Communications, PR or a business-related field.
• Excellent verbal and written German and English; additional European languages would be an advantage.

Your benefits:

You will be working in an international work environment with 28 days holiday. Furthermore you will benefit from a company pension contribution, flexible working hours and a canteen in the building. In addition to the salary we offer a discretionary annual bonus scheme.

BENTLEY MOTORS EUROPEAN HEAD OFFICE

If you’re seeking a challenging and rewarding career as part of an extraordinary business with ambitious plans for the future, apply now!

More details are available upon request.

Am Söldnermoos 17, 85399 Hallbergmoos

Contact Person: Ariane Lehr