Aufgaben

The successful candidate will be comfortable working cross-functionally with product, data, compliance, legal and global marketing teams to drive measurable impact across the customer journey.

• Product Upsells: Ideate and execute integrated local upsell campaigns, e.g. for Staking, Recurring Buys, the Visa Debit Card, or Coinbase paid membership (CB1).
• In-App Engagement: Deploy Coinbase’s self-service platform, Iris, to execute in-app takeover screens, announcement cards, and stories, in addition to email and push notifications.
• Iterative A/B Testing: Set up experiments (Eppo, Datadog, Cifer), own measurement, and drive continuous, iterative improvements to campaigns.
• Incentives: Test and iterate different types of incentives (monetary vs. fee discounts vs. non-financial)
• Content: Ideate and test different types of educational content to support upsells for Recurring Buys, Staking, or the Visa Card. Test various placements in-app and across the user flow.
• Referrals: Own the local referral program, including testing different types of incentives and activations. Collaborate with DE and global BizOps to set up targeted referral campaigns for high-value clients.
• Owned/Paid Channels: Assess the potential to activate existing and new features across paid and owned marketing channels (i.e. website, affiliate partners, paid social media).
• Reporting: Provide cross-functional updates on future launches requiring localization, and results/lessons from finished experiments.

Qualifikation

We’re seeking an experienced growth marketing contractor with a strong analytical mindset and a background in lifecycle marketing for Coinbase’s German market, ideally with fintech or crypto experience. They will be familiar with A/B testing, incentive design, referral marketing, content-driven upsell campaigns and capable of translating complex financial products into simple, compelling messaging for German customers.

• Ability to translate complex financial or crypto products into simple, educational content
• Familiarity with incentive design
• Familiarity with user psychology/motivational frameworks (e.g. loss aversion, user milestones)
• Ability to design and analyze A/B tests and experiments
• Hands-on experience with an engagement tool
• Self-starter with experience managing campaigns end-to-end
• Strong organizational skills and attention to detail
• Familiarity with the German crypto market and passion for fintech and crypto app
• Must-have: German (native or near-native proficiency)
• Nice-to-have: HTML/CSS for editing email templates or in-app cards Nice-to-have: SQL for querying performance data and campaign analytics

We offer

Work Model: Contractor (6 months - Extendable) | Remote in Germany

Compensation: Competitive, paid in EUR or GBP.