Your role

We are looking for a hands-on B2B Marketing Manager to lead and scale our marketing efforts for our growing Therapist Network. You will own the strategic steering and optimization of our core B2B partner journey, from acquisition to reactivation. You will be the key owner of the B2B CRM strategy, working closely with Sales, the central CRM team, and external partners to build a structured, data-driven, and scalable marketing engine.

CRM & Lifecycle Marketing (Core Focus Area)

• Strategic ownership of the Partner Lifecycle in close partnership with the central CRM team and Sales.
• Conception and end-to-end execution of automated email workflows and nurturing streams (e.g., onboarding, upsell, reactivation) utilizing segmentation, personalization, and A/B testing.
• Ensuring data quality and integration of B2B contacts between marketing tools (e.g., Braze) and the CRM system (Salesforce) for seamless lead handover and performance measurement.
• Analysis and reporting of key CRM KPIs (e.g., open rates, conversion rates, lead quality) to continuously improve the partner journey.
• Evaluation and implementation of additional engagement channels (e.g., SMS, WhatsApp, print) as part of the lifecycle strategy.

Strategy & Campaigns

• Co-develop and execute a holistic B2B marketing strategy that ensures the CRM system is supplied with high-quality leads.
• Plan and run integrated campaigns (digital, print, events), ensuring that campaign performance is consistently tracked within the CRM.
• Maintain and evolve our marketing tech stack, with a specific focus on the interface between Braze and Salesforce.

Content & Enablement

• Create and optimize sales and CRM-specific assets (e.g., automated email series content, specialized landing pages for lead nurturing).
• Ensure consistent and CRM-appropriate messaging across all communication touchpoints in the lifecycle.
• Create high quality physical sales collateral specific to our different target groups (gynecologists, naturopaths, nutritionists etc.)

Market Intelligence & Innovation

• Track trends and tools for optimizing B2B CRM and the partner journey.
• Launch and scale test initiatives to drive therapist engagement, based on CRM data and insights.

Your profile

• 2+ years of hands-on B2B marketing experience with a pronounced focus on CRM and Lifecycle Marketing
• Proven expertise in utilizing CRM and marketing automation tools (e.g., Braze and Salesforce) — ideally at an administrator or power-user level
• Experience in the health, medical, or nutrition industries preferred
• Strong analytical skills and a data-driven mindset for optimizing conversion funnels and customer journeys
• Strong cross-functional and communication skills to manage complex processes at the interface of Marketing, Sales, and the IT/CRM Team
• You are proactive and structured, thrive in dynamic environments and enjoy building new processes
• German skills on native level and fluent communication skills in English. French is a plus

What we offer

• An appealing discount on all of our Sunday Natural products – from essential oils to vitamins & nutrients
• We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year
• Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia
• We believe great things happen when we meet in person, which is why we embrace a hybrid model with one home office day per week – up to two depending on the area you are working in – and up to two weeks per year working from abroad
• You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas
• Inviting office spaces with access to plenty of organic teas and superfoods from around the world
• We, the Sunday Natural Group, like to celebrate with each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day

Lars Born

Contact

Apply with your english CV and cover letter via our application portal.