Job Responsibilities:

We’re looking for a Channel Go-To-Market Manager to execute our to-and-through partner-led go-to-market growth in EMEA. You’ll blend high-level strategy with hands-on execution—crafting and rolling out partner GTM plans, while orchestrating in-region subject-matter experts to deliver deeply localized, compliance-driven messaging and assets. Your work will enable partners to build trust, generate demand, and drive joint pipeline in markets where native-language, co-branded materials.Strategic GTM Planning

- Define and iterate a European channel go-to-market strategy that balances centralized vision with country-specific nuances

- Support segmentation and help prioritize partners by market influence, solution fit, and readiness to co-invest in demand generation.

Tactical Execution & Partner Enablement

- Develop and manage partner marketing programs: co-branded collateral, localized whitepapers (e.g., data sovereignty guides), targeted campaigns, ABM activities.

- Coordinate regional-to-global marketing operations (events, digital campaigns, outbound) alongside regional partner teams to ensure seamless execution.

Regional SME Management

- Organize and manage in-region subject-matter contract expert(s) to create compliance-centric thought leadership: GDPR impact explainers, Schrems II workshops, local certification guides, etc.

- Ensure all content resonates with cultural and regulatory expectations, driving credibility and demand.

Joint Pipeline & PerformanceTracking

- Orchestrate joint sales and marketing initiatives with partners, from planning through deal closure.

- Define KPIs (pipeline growth, deal velocity, partner activation rates) and implement dashboards and regular business reviews.

Ad Hoc Field Event Support

- Provide occasional support forfield-led events such as industry trade shows, including localized content development, compliance-focused messaging, and technical resource coordination.

Job Requirements:

- 5+ years in channel marketing or partner-led GTM roles, preferably in cybersecurity, compliance, or enterprise SaaS.

- Proven track record balancing strategic planning with tactical campaign management.

- Deep understanding of European regulatory frameworks (GDPR, NIS2, local data sovereignty requirements).

- Experience working with regional teams and external agencies to produce localized, co-branded assets.

- Strong project management skills and comfort with marketing tools

- Strong understanding of leveraging Generative AI systems and tools to support efforts

- Skills & Attributes - AI-First Approach: Thorough understanding of the value of generative AI tools and their ability to drive value and swift execution to and through the channel for GTM motions.

- Strategic Thinker & Doer: Equally at home defining high-level plans and rolling up your sleeves to execute webinars or review copy.

- Partner-First Mindset: Passionate about enabling partners to sell and market collaboratively, recognizing their role astrusted local authorities.

- Cross-Cultural Communicator: Fluent in English; additional European languages a plus. Skilled at adapting tone, messaging, and format to diverse audiences.

- Analytical & Results-Oriented: Data-driven approach to pipeline growth, ROI measurement, and continuous optimization.

- Collaborative Leader: Proven ability to guide SMEs, align global and local teams, and influence without direct authority.

Job benefits:

- Your Equipment: Mac or Microsoft – you work with the IT equipment of your choice.

- Your Pension: We contribute 20% to your company pension scheme (BAV) and also cover ongoing contracts.

- Your Discounts: Enjoy attractive employee discounts via Bitkom with numerous well-known providers.

- Your Extra: Shop with the Edenred gift card, with an average of €20 per month.

- Your Stock Options: After one year with us, you have the opportunity to participate in our stock option program.

-Your Flexibility: With your flexitime account, you can make up for longer days at any time.

- Your Birthday: Celebrate yourself with a special day off on your birthday.

- Your Engagement: Use a special vacation day to engage in social or environmental causes.