Company Description

Are you a master of words who’s excited by both creative storytelling and next-generation technology? At AUTO1 Group, Europe’s leading online car platform, we’re looking for a Senior Copywriter / Senior Copywriting Manager to shape the voice of our brands—Autohero and wirkaufendeinauto.de—across every platform and region, while pioneering the integration of AI-powered content creation tools.

In this pivotal role, you’ll drive the messaging behind breakthrough campaigns and customer experiences, embrace cutting-edge tools like custom GPTs, and act as a senior creative engine within our ambitious marketing team.

AUTO1 Group is Europe's leading digital automotive platform. As a dynamic tech company, we are revolutionizing the automotive industry with our brands wirkaufendeinauto.de, AUTO1.com and Autohero. Our strong team of 6.000 people is dedicated to making Europe-wide car trading and transport as fast and stress-free as possible for our customers. Join us, building the best way to buy and sell cars online.

Job Description

• Create high-impact advertising copy and campaign concepts, grounded in past performance results and tailored to future brand and business objectives.
• Take self-driven ownership of complex, multi-channel copy projects—coordinating with other writers and stakeholders to ensure seamless, on-time delivery.
• Design, test, and refine AI-driven tools (e.g., Custom GPTs), and actively champion their rollout so that all teams can produce brand-compliant copy at scale.
• Translate campaign objectives, brand strategy, and market insights into persuasive messaging frameworks, headlines, and calls to action that move hearts and drive results.
• Leverage existing performance data and A/B test results from analytics and marketing teams, identifying actionable insights and translating them into stronger, more effective copy and messaging approaches.
• Mentor junior writers and freelancers, and collaborate as the go-to copy expert with Brand, Activation, Product, and Digital teams on key projects.

Qualifications

• 6–8 years of hands-on copywriting experience with a track record in advertising, digital, CRM, and cross-channel consumer brand environments.
• Exceptional ability to translate strategic and creative briefs into compelling storytelling, modular copy frameworks, and adaptable content.
• Experience with AI-powered copy/automation tools (e.g., prompt design, Custom GPTs) and a passion for scaling creative excellence with technology.
• Strong project management, organizational, and communication skills, with the ability to juggle multiple priorities at a high standard and pace.
• Confident collaborating cross-functionally and mentoring junior talent; respected as a “quality gatekeeper” for messaging.
• FluentGerman and English (other additional European languages a strong plus).

Additional Information

• Once a unicorn, now a listed public company, be part of our success story!
• We invest in your personal and professional growth with a dedicated education budget for online courses, conferences and trainings
• More than 90 different nationalities make up for a truly international and diverse working environment
• We offer discounts on well-known brands like Flaconi, Bosch, Apple and Sky, as well as special offers on used cars for you, your family and your friends
• Your work-life balance and working from home are part of our culture, so we offer you working from home options, flexible working hours and 30 days of vacation
• Stay Mindful! We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace!

At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.

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