
CDQ
Poszukiwany Product Marketing & Content Specialist w Krakowie. Kluczowe zadania to tworzenie treści marketingowych i strategii dla produktów B2B, z naciskiem na efektywność i komunikację.
Product Marketing & Content Specialist (m/f/d)From part-time to full-timeBrief job descriptionAre you excited about turning complex products into compelling stories that resonate with enterprise decision-makers? In this hybrid role, weighted 60% Content Marketing and 40% Product Marketing, you will sit at the intersection of product, marketing, and customers. Your mission is to create clarity, relevance, and impact for master data management leadership personas in large enterprises.You will work with smart people, sophisticated products, and demanding audiences. This role is ideal for someone who enjoys ownership, thinks in narratives, and knows how to translate substance into value.Your missionBut what does that actually look like day to day? Here is a realistic preview of how your week might unfold.Momentum MondayYou kick off the week by reviewing how our content performed across LinkedIn and the website. Which stories resonated, which messages landed, and where did users engage or drop off? You look at content through the eyes of your audience and ask whether our narratives, formats, and calls to action truly guide them along their journey.What we expect from you:Review and analyze content performance on LinkedIn and across the websiteEvaluate how well content pieces work together across social and web, from first touch to conversionAssess clarity of messaging, storytelling flow, and calls to actionIdentify opportunities to improve existing content, formats, and placementsCreate and adapt content that strengthens relevance, engagement, and consistency across digital touchpointsTranslation TuesdayProduct documents, technical descriptions, and roadmap updates are waiting for you. Your task is to turn them into clear value stories that make sense for enterprise buyers.What we expect from you:Develop clear positioning, value propositions, and compelling messaging focused on user and business benefitsTranslate product roadmaps and technical inputs into narratives, campaigns, and go-to-market assetsBridge product, marketing, and customer perspectives with confidenceSales Enablement WednesdayThe sales team needs strong materials to support conversations with skeptical, senior decision-makers.What we expect from you:Create and maintain sales presentations and enablement assetsDevelop collateral such as datasheets, blog posts, videos, and presentationsEnsure messaging consistency across marketing and sales touchpointsThoughtful ThursdayEnterprise buyers expect substance. At the same time, efficiency matters. You balance human-created, high-impact content with the smart use of AI tools.What we expect from you:Create high-quality content such as whitepapers, executive briefs, and videos for enterprise audiencesUse AI tools responsibly to scale outcomes from core content piecesMaintain a strong editorial standard while increasing reach and reuseOrchestration FridayYou zoom out and look at the bigger picture. Content needs structure, focus, and rhythm.What we expect from you:Own and drive a content calendar aligned with enterprise personas and funnel stagesCreate and coordinate the creation of blogs, whitepapers, videos, case studies, and infographicsEnsure timely delivery, relevance, and consistency across all content formatsHow you thrill us5+ years of experience in B2B SaaS product marketing, with a strong enterprise focus5+ years of experience leading or supporting content marketing strategyStrong background in marketing with experience in software and B2B environmentsExcellent English writing skills and a clear feel for messaging and storytellingAbility to bridge product, marketing, and customer needsHands-on graphical skills using Canva and the ability to build strong PowerPoint presentationsStrong cross-functional collaboration and communication skillsNice to haveVideo creation and editing skillsGerman language skillsBenefits100% remote company with amazing team meetings in great locations (we just came back from Malta)A dynamic and focused work environmentHigh ownership and visible impact in a small teamThe opportunity to shape how complex products are understood by enterprise customers
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| Veröffentlicht | vor etwa 18 Stunden |
| Läuft ab | in 24 Tagen |
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