Einleitung

 You can expect a globally successful premium brand, innovative products, and exciting projects with forward-looking marketing activities in this role. You will have the opportunity to shape the product category for which you are responsible actively with a lot of initiative, creativity, and communication skills.

Ihre Aufgaben

• End-to-end responsible for the product category (Portfolio), collection of product data, and implementation of it accordingly into the portfolio;
• Development of local product strategy for the owned category and steering the sales department based on the strategy;
• Owner of the NPI Process (from product idea, evaluation of potential to market launch, keeping data alive through JIRA);
• Market analyses based on external and internal sources (monthly deep dives, sharing with departments involved);
• Track and analyze the category/product performance (market/ competitor/ sell-in/sell-out/distribution dynamics) and recommend actions;
• Define the initial pricing & price positioning over a lifetime, taking into account the category. margin;
• Design the channelizing based on global guidelines and local market requirements, and develop line-ups;
• Set the Initial FC, challenging bottom-up FC to come to the Requested FC (planning of main categories as monthly marketing forecast);
• Stirring product-related activities (ratings & reviews/product testings…) and implementation of results into datasheets / sharing with stakeholders;
• First contact for product-related topics/questions;
• Management of upload of product data on delonghi-media and distribution of product data to functions/departments;
• Management of product-related translations (eShop, Power Images, A+ Content);
• Responsible for the sales support material (e.g., product presentation, datasheets) of the owned product group;
• Briefing on adaptations of product catalog;
• Owner of JF meetings with sales teams and SC.

Ihr Profil

• Degree in economics with a focus on marketing or comparable qualification;
• At least 4-5 years of professional experience in marketing/product management - preferably in the consumer goods sector;
• Experience in sales is a plus;
• Distinct analytical ability and strategic problem-solving skills;
• Independent, decisive working style and strong implementation skills;
• Entrepreneurial approach and hands-on solid mentality;
• Strong persuasive and communication skills;
• High level of commitment, resilience, and flexibility;
• Ability to work under high pressure simultaneously on multiple projects and under changing conditions;
• Team player;
• Enjoyment and enthusiasm for food and cooking;
• Excellent computer skills in MS Office (PowerPoint, Excel), SAP knowledge and experience in using Adobe Photoshop an advantage;
• Excellent knowledge of German and English, both written and spoken.

Wir bieten

 In this role, you'll lead a product category, develop strategy, oversee market launches, track performance, and collaborate cross-functionally to drive innovative marketing and sales efforts.

Weitere Informationen

De`Longhi-Deutschland GmbH

Carl-Ulrich-Straße 4
63263 Neu-Isenburg

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