Lead Marketing Manager Germany - CRM

Lead Marketing Manager Germany - CRM

Lieferando

🏆 Lead Marketing Manager
CRM
Retention Marketing
Push Notifications
🤖 Email Campaigns
Customer Journey
Segmentation
📊 Data‑Driven
German Market
Berlin

Zusammenfassung

Lead Marketing Manager – CRM (Berlin): Verantwortung für CRM‑Strategie, Push‑ & E‑Mail‑Kampagnen, Kunden‑Journeys, Analyse & Optimierung, enge Zusammenarbeit mit lokalen und HQ‑Teams. Voraussetzungen: nachweisliche Erfahrung im Retention‑Marketing, tiefe CRM‑Expertise, analytisches Denken, fließend Deutsch & Englisch.

Schlüsselwörter

Lead Marketing ManagerCRMRetention MarketingPush NotificationsEmail CampaignsCustomer JourneySegmentationData‑DrivenGerman MarketBerlin

Vorteile

  • Unbefristeter Vertrag mit Hybrid‑Modell (3 Tage im Büro, 2 Home‑Office)
  • Urban Sports Club Mitgliedschaft
  • Monatliche Pendler‑Zuschuss von 59 €
  • Monatlicher JET‑Pay‑Guthaben von 90 €
  • Betriebliche Altersvorsorge mit 20 % Arbeitgeberanteil
  • Vielfältiges, inklusives Team und ERG‑Communities
  • Weiterbildung via Learning Hub, Bookboon, interne Schulungen & Englischkurse
  • Nachhaltige Arbeitsumgebung im DGNB‑zertifizierten Büro
  • Regelmäßige Team‑Events, After‑Work‑Drinks, Sommer‑/Winter‑Partys
  • Bike‑Leasing (36 Monate zinsfrei, Kaufoption nach 10 % RRP)

Stellenbeschreibung

Einleitung

 Ready for a challenge?

Then Just Eat Takeaway.com might be the place for you. We’re a leading global online delivery platform, and our vision is to empower everyday convenience. 

Whether it’s a Friday-night feast, a post-gym poke bowl, or grabbing some groceries, our tech platform connects tens of millions of customers with hundreds of thousands of restaurant, grocery and convenience partners across the globe.

 

Ihre Aufgaben

 About this role 

As a Lead Marketing Manager - CRM in the German Marketing team, you will play a pivotal role in driving customer engagement and retention across our owned channels. You will own the strategy and execution for push notifications and email, ensuring we communicate with our customers at the right moment with the right offer.

We value the behaviors of lead, deliver, and care, and you will embody these by optimising our CRM voucher programs and customer journeys to fuel growth. This role is crucial for executing high-impact, occasion-based campaigns and applying data-driven learnings to continuously boost customer loyalty and LTV.

 

We're looking for someone who can live our behaviours of lead, deliver and care, bring fresh ideas, challenge the status quo, and push for bold, creative solutions to drive the Lieferando vision forward.

 

We are operating a hybrid working model: 3 days per week in office in Berlin, 2 days per week are home office.

 

These are some of the key components to the position: 

  • Own German Retention Marketing planning and execution processes across core CRM channels, specifically push notifications and emails.
  • Optimise CRM customer journeys, segmentation, targeting, and voucher programs to drive high-impact engagement and conversion.
  • Lead the strategy and delivery of major seasonal/occasion campaigns (e.g., Christmas, Valentine’s, Oktoberfest) to ensure strong mid- and lower-funnel impact.
  • Analyse campaign results and leverage performance data to enhance future engagement programs and drive excellence.
  • Collaborate closely with local teams, HQ functions, Creative Studio, and Digital teams to execute campaigns seamlessly and efficiently.
  • Define clear KPIs to measure campaign success, analyse performance, and identify opportunities to boost ROI and market share growth.

 

Ihr Profil

 

What will you bring to the team?

  • Proven experience in running successful, insight-led marketing campaigns with a focus on retention and customer engagement.
  • Expertise in Customer Relationship Marketing (CRM) and leveraging channels like push, email, and in-app messaging to optimise customer LTV.
  • Strong analytical mindset with a track record of leveraging performance data to optimise strategies and apply test-and-learn approaches.
  • Strong collaboration and relationship-building skills to work effectively across internal and external stakeholders based on mutual support.
  • Excellent attention to detail, with the ability to plan, organise, and prioritise multiple projects simultaneously while remaining committed to achieving goals.
  • Comfortable working in dynamic environments, with strong prioritisation and organisational skills to manage high-volume campaigns efficiently.
  • Fluent in German and English (written and spoken); strong knowledge of the German market is required.

 

Wir bieten

 

What We Offer
Like a well-balanced recipe: your skills and our offer are the perfect match! Here's what you can expect from us:

  • A competitive compensation package that recognises your performance – supported by a culture of open feedback and regular performance reviews.
  • A permanent employment contract with hybrid working options: three days per week in our Berlin-Kreuzberg office and two days working from the comfort of your home. (unless FTC is stated)
  • Urban Sports Club membership – to help you recharge after work and keep a clear head.
  • Extra perks: a monthly commuting allowance of €59 and a €90 monthly JET Pay credit so you can enjoy delicious meals delivered straight to your desk.
  • Company pension scheme with a 20% employer contribution.
  • A diverse and inclusive team with colleagues from over 99 nationalities and the opportunity to join our many communities and ERGs.
  • Plenty of learning opportunities via our Learning Hub, Bookboon, internal training, and online English courses.
  • Sustainable work with purpose: contribute to our sustainability initiatives and work in our DGNB-certified office in Berlin.
  • Shared experiences: after-work drinks, regular team events, social initiatives, and our summer and/ or winter parties.
  • Design your own bike: individually adjusted to your body measurements, and lease it for 36 months interest-free, reducing your costs. At the end of the 36 months, you can buy the bike for about 10% of the RRP or lease a new bike.

  

Weitere Informationen

Inclusion, Diversity & Belonging
No matter who you are, what you look like, whom you love or where you come from – at Just Eat Takeaway.com, you can find your place. We are committed to creating an inclusive culture that embraces diversity of people and thought, where every employee feels a true sense of belonging and can bring their best self to work every day.

 

What else do we offer?
Want to learn more about our JETers, our culture, or our company? Visit our careers page to discover employee stories, blogs, podcasts, and more tasty JET bites.

 

 

Ready to find your place? Apply now!

 

Lieferando

 

Schlesische Str. 34
10997 Berlin
https://careers.justeattakeaway.com/de/de

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