About us

Sunday Natural emerged from a long-standing passion and research in the fields of health, healing, and personal growth. The lack of natural, high-quality products on the market was the original motivation for founding Sunday Natural in 2013. We aim to produce the products we ourselves would love to buy – as natural as possible, absolutely pure, free from any additives, and of the highest quality. In a strategic partnership with CVC, Sunday Natural is now one of Germany's most renowned quality manufacturers, with its own research and development department in Berlin. For the continuous improvement of our products, we collaborate with selected research institutes, scientists, therapists, farmers, and professional associations.
We take our ecological responsibility very seriously: that’s why the majority of our product range is vegan. We also take an innovative approach to packaging: most of our products are packaged in glass, making them almost entirely recyclable.
Our diverse team in Berlin consists of over 350 employees from more than 40 nationalities and continues to grow – but at a sustainable pace.

Your tasks

Your role

We are looking for an experienced Category Innovation Manager to drive the growth and innovation of our product categories in the dynamic pet food & supplements market. In this pivotal role, you will own the category pet food supplements & functional pet food end-to-end, shaping products that delight customers and set new industry standards.Your Responsibilities:

• Take full ownership of the category, managing portfolio strategy and roadmap execution – actively co-develop unique selling propositions (USPs) to differentiate products in the market
• Conduct deep market analysis, understanding trends, consumer behavior, and category leaders to identify new opportunities
• Actively co-develop product categories, shaping concepts and innovation strategies from the ground up
• Develop concept calculations to ensure profitability and feasibility before development – review them, as well as reformulations, together with our internal scientific Formulation Management team
• Define and source high-quality materials, perform regulatory checks, and drive taste creation and sensory testing in collaboration with cross-functional teams
• Coordinate with cross-functional teams, including R&D, Regulatory, Marketing, and Supply Chain, to ensure seamless product launches
• Conduct performance reviews of existing products to guide improvements and lifecycle management
• In the future, prepare forecasting proposals and share co-responsibility for revenue and P&L, ensuring the commercial success of your category

Your profile

• Proven experience (ideally 5+ years) in Product Innovation, Product Development, NPD, or R&D within the animal food, dietary supplements, nutraceuticals, or broader FMCG sector
• Expertise in the formulation and development of pet food supplements and related animal health & wellness products
• Demonstrated ability to identify, escalate, and resolve roadblocks early, ensuring smooth and efficient project progression
• Solid understanding of the pet food market and its leaders, raw material / ingredients knowledge and digital consumer behavior
• Strategic thinker with a hands-on execution mindset, combined with excellent project management and cross-functional leadership skills.
• The ability to translate data and insights into clear, actionable strategies
• Familiarity with global regulatory frameworks for dietary supplements and their practical application in product development

Please note:

What we offer

Even if you do not meet all of the above criteria, we still encourage you to apply. We value motivation, learning agility, and cultural fit just as much as specific experience – and we are always happy to speak with passionate candidates who are eager to grow with us.

• An appealing discount on all of our products – from essential oils to vitamins & nutrients
• We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year
• The Urban Sports Club membership, Swapfiets bike rental and a subsidy for the Deutschland ticket
• We believe great things happen when we meet in person, which is why we embrace a hybrid model with one home office day per week – up to two depending on the area you are working in – and up to two weeks per year working from abroad
• Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia
• You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas
• Inviting office spaces with access to plenty of organic teas and superfoods from around the world
• We like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day

Our goal is to foster a collaborative, supportive, and inclusive work environment with a diverse group of motivated, talented, and visionary team members.
We highly value equality of opportunity and inclusivity, and we would like to particularly encourage women and candidates from under-represented backgrounds to apply, even if you don’t match with 100% of the requirements.

Contact

Apply with your CV and cover letter via our application portal.
Contact
Sabrina Thome